NPR [now] commits itself as an organization to avoid the worst excesses of “he said, she said” journalism. It says to itself that a report characterized by false balance is a false report. It introduces a new and potentially powerful concept of fairness: being “fair to the truth,” which as we know is not always evenly distributed among the sides in a public dispute.
Maintaining the “appearance of balance” isn’t good enough, NPR says. “If the balance of evidence in a matter of controversy weighs heavily on one side…” we have to say so. When we are spun, we don’t just report it. “We tell our audience…” This is spin!
There was nothing like that in the old Code of Ethics and Practices.